French label goes bankrupt
mainThe elegant and often innovation record label Naive has run out of time.
It was put into administration last month, and bought out by a digital distribution firm, Believe.
About half the work force, 25 staff, will keep their jobs. t remains to be seen whether there will be continued production after the current season’s releases are put out.
Naive was founded in 1997 by ex-Virgin France chief Patrick Zelnick and caught the eye with striking design and a fresh stream of mostly French and Francophone artists, among them Lisa de la Salle, Anne Gastinel and the Diotima Quartet.
“Naïve, maison d’artistes” / Film réalisé pour les 10 ans du label NAIVE from François Le Nouëne on Vimeo.
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