Look away. It’s the worst-ever orchestral promo video

Look away. It’s the worst-ever orchestral promo video

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norman lebrecht

July 13, 2016

What’s so awful?

1 It does not play classical music.

2 It looks like a package holiday ad.

3 It oozes insincerity.

4 The composer is a robot.

5 It is made by the Gewandhaus.

What would Mendelssohn have said?

klassik_airleben

Has there ever been a worse sales pitch for classical music?

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