Good TV ad for an orchestra. Or turnoff?

The St Louis Symphony thinks this is how to get a new audience into the concert hall.

The slogans on the soundtrack are persuasive:

– It’s a language the communicates with so many people emotionally.

– It can be very, very moving.

– You can always find something that you like.

– Once you realise how good it makes you feel afterwards, then you ca’t be without it.

Now hang on a minute.

These are all things we tell ourselves. To a young person who has never experienced a symphony concert they are blurry soft-soap. There’s not much in this to make someone feel: I need to have some of that.

Can’t someone, in 2014, come up with a better sell for an orchestra?