Russia launches new media strategy

A new state agency was launched today. Echoing recent statements by President Putin, it looks like the old Cold War machine lightly warmed over.

MOSCOW, November 10 (RIA Novosti) – Sputnik, a major new media brand with modern multimedia centers in dozens of countries, will go live November 10. All of Sputnik’s multimedia centers located in major world capitals will maintain their own websites and broadcast from local radio stations. In 2015, Sputnik will broadcast in 30 languages, with over 800 hours of radio programming a day, covering over 130 cities and 34 countries. Sputnik’s exclusive content is designed for a global audience of billions who are tired of aggressive propaganda promoting a unipolar world and want a different perspective. The flagship site is www.sputniknews.com.

SPUTNIK FOR THE WORLD
Offering a fuller picture of the world with a truly diverse range of views, Sputnik tells the untold.
“There are countries that impose their will on both the West and East,” Director General of Rossiya Segodnya International Information Agency Dmitry Kiselev said. “Wherever they intervene, bloodshed, civil wars and color revolutions ensue. Entire countries fall apart. Iraq, Libya, Georgia, Ukraine, Syria, to name just a few. Many people already understand that the world doesn’t necessarily have to believe that the actions of the United States work for everybody. Russia proposes a model for the world that is based on respect for all of humanity. We believe in a diverse, multicultural world, and we have many allies. To promote this outlook our media group is launching a new global brand, Sputnik.”
Sputnik points the way to a multipolar world that respects every country’s national interests, culture, history and traditions.
“In this world, Japan is Japanese, Turkey is Turkish, China is Chinese and Russia is Russian,” Kiselev said. “We are not suggesting that other nations should adopt the Russian way of life. We believe everyone is entitled to live in their own way. Our outlook on the world is rooted in international law. The ongoing evolution of international relations is good for us and good for humankind. We are not an opposition media outlet in the countries where we operate. We maintain good relations with everybody.”