BBC Radio 2 rebrands ‘wonderful’ BBC Concert OrchestraUncategorized
The pop-lite station launched a rebrand today ‘with the prestigious BBC Concert Orchestra’ which others in the BBC are trying to demolish.
Robert Gallacher, Commissioning Editor, BBC Pop, says: “We’re delighted to launch Radio 2’s newly-updated station sound to our listeners. Featuring new singers and the wonderful BBC Concert Orchestra, it encapsulates the network’s rich musical heritage and encompasses a range of mood themes for our shows, from upbeat to chilled.”
Does the left hand know what the right is doing?
Press release here.