Classic FM loses half a million listenersNews
Classical entrepreneur David Taylor analyses the latest Rajar figures for UK broadcasting:
Classic FM’s audience has hit a record low, falling under 5 million listeners for the first time with over half a million people switching off since the start of the pandemic, according to new figures released by RAJAR (Radio Join Audience Research).
Maybe they just dropped off.
BBC Radio 3 also dropped slightly, hanging in at 2.02 million, ready for the next big drop.
When you have YouTube and its virtually infinite choice of music (and performances) – without all the inane chatter, the pollyanna-ish presenters (‘isn’t it all wonderful?”), fake chumminess, not to mention woke agenda of Radio 3, it’s a bit of a no-brainer for serious listeners.
Agreed. Time to axe the both of them – absolutely useless these days.
Can’t stand the fake chumminess of the proms presenters either. Just shut up and let us listen to the music!
In general presenters of classical music are poor to miserable. The stations seem to give anyone with just an average interest in music the job. Yet being a good presenter is far from an easy job. It has to give basic information about a piece of music as well as something about it that will spark an interest – short and sweet and to the point, not frippery and cheap jokes.
But don’t expect the programme controllers to do anything about it. On a separate subject, I love watching badminton and have been appalled for years at the BBC’s website coverage. It is always massively out of date unless English players are involved – usually months but one is already two years old! It hardly ever covers the important tournaments including the world championships when the men’s champions have included in recent years by a Dane, a Singaporean, a Japanese and a Chinese. It even had an item exclusively about swimming up on the badminton page for weeks. I wrote four times, including once to the Director General. I was informed each time that while my comments were always circulated to heads of departments, the BBC saw no problem with the content of its site. That clearly was a lie. Why else would that swimming item remain up on the site for many weeks after my complaint? The oldest post remains today as it was many months ago – 20 March 2020? So much for a BBC NEWS website.
Your observation about the commentary is precisely why I set up my own podcast. (Some of them don’t even bother to pronounce the names of living artists correctly!) I hope you might give it try: it’s a different approach. perfectpitch.buzzsprout.com
Spot on! Bravo!
Couldn’t agree more – the inane patter is patronising and sends me rushing to the OFF button. Have written to the BBC several times but, of course, a waste of time. Who are the idiots taking decisions on BBC Radio 3 these days. I gave up on Classic FM years ago because of its smarmy presentation and preference for lollypops. There once existed a website ‘Friends of BBC Radio Three’ but tbey have given up in despair. O for presenters who speak in what was (is?) known as BBC English and who speak to us with respect……
If you go to Twitter you can always post comments there. They do read those. Of course if you’re offensive they might block you, but why be offensive? Polite usually works better.
Indeed, one can no longer tolerate the style of gushing gibberish on Classic FM and the appalling pseudo-seductive voice of the female station announcer. Nobody reads out the name of an orchestra or describes a piece of music in such a patronising style – as if we are all so very ignorant and lucky to be spoken to. And does anyone check how many times some pieces are repeated over and over in the same week? I stick largely with BBC R3 …. except when they indulge in the minimalist drivel which obliges me to rush to open the window (Glass, Adams & Reich especially) so as to reduce the onset of musically induced claustrophia !
I listen for the music, not the presenters, although I’m not keen on some of them on either channel!
I find the choice of classical performances on YouTube very limited (although I use it quite a lot, particularly for choir practice material). Also whereas YouTube algorithms push one towards more of the same R3 is much more mind broadening. I’m really enjoying experiencing the wonderful range of female composers who got so little air time in the 1980s when I started my classical music journey.
Well, it’s probably because you’re too old to use it properly.
As they say, there’s no fool like an old fool.
… And there’s no End like a Bell
More than patronising as the classical music presenters to say that!
No need for ignorant discriminatory rude comments!
I agree 100% with you. Music should comes first rather then talk talk talk !
And some respect for the English language comes first, prior to writing loosely.
I agree. I’ve learned to turn off the commentary I don’t like but I really enjoy the variety of music on R3. Some people take offence very easily. What I hate are the horrible commercials on Classic. That “sell your car” man has permanently chased me from Classic.
Well, it’s either adverts fir Classic FM or BBC licence to pay for Radio 3. Take your pick. Neither can run on fresh air!
What exactly are you looking for that is not on YouTube?
Most female composers are absolute rubbish .. ..
Can you give us an example of R3’s ‘woke’ agenda, Rob? Honest question….different people have different definitions of this well-used word.
Yes, a word banded around amd mostly meaningless when it comes to Radio 3. John Humphreys ex Radio 4 now on Classic FM is hardly woke, just awake!
Oh precious you and your snowflake views on Radio 3. I’m guessing anything not by dead white men is a struggle to listen too.
You got it just right. Pollyann-ish…6th form girls trying to masquerade as intellectual women.
Start by reinstating Ian Skelly to the morning slot.
ClassicFM has never played many of the larger works and some major composers were never included.
Now, “The Full Works” evening program has been dropped and replaced by another 2 hours of ‘relaxing classics, easy listening’ so it is more boring than ever.
They have lost their way and are focused on all of the wrong issues. ClassicFM is misguided and will become irrelevant to classical music. It is very rare indeed that I listen to it now.
Totally agree. Evening concert was the high light of the day. No full works now heard.
ClassicFM also has a rival in Scala Radio, who interviewed Daniel Barenboim recently.
Netflix are also losing subscribers. Now that people can go out again, the Covid boost to subscriptions, viewing and listening figures are bound to fall away.
Is it possible Classical music will just dry up and blow away to the dusty pages of history? Would be a terrible shame, but there are many indicators showing this is happening.
Have you been to any of the Proms? I ignore the woke stuff but the classical performances that I have been to this year have been very well attended – in spite of SD’s prophecy of doom a couple of weeks ago.
You people have to insert “woke” into every damn thing you criticize, don’t you?
It’s the right-wing buzzword of the decade. Hardly anyone who uses it knows what it actually means.
I like AA in the mornings on Classic FM – I work from home so it’s a bit like meaningless office small talk. It’s a very (too) narrow playlist – but because of this I find it doesn’t engage the brain like unfamiliar / ‘harder listening’ does and is good to work to as background noise. It’s the adverts that drive me totally bananas and make me switch off though. They come on louder than the programmes and really disrupt everything.
Sorry to say AA drives me bananas! So much so that I don’t listen in the mornings now .
I’m afraid I have to agree with Jumbo above on the false bonhomie gushing of A A.. Really annoying!
With 5million listeners one would think that the advertisers would design their intrusions to be in line with the music being played and the interests of listeners. As it is, many of them make one vow never to buy the product!
I agree with you, this is how I feel about it too. However, I would add that it also drives me insane to hear the presenters constantly say “this, is Classic fm” !
Class8c FM has gone downhill. Too much bland music as in Smooth Classics which is on too often and has now replaces the evening concert. Trite rubbish and no competition for tbe meatier Radio 3. There are so many composers not featured on Classic FM.
I liked Classic FM from the start & think it serves a purpose- if you can forgive the inane advertising & (as others have observed) there’s absolutely no difference between their presenters & the current chummy Radio 3 ones with regional accents constantly reminding us what a great performance we’ve just heard (apart from those relegated to ‘Through the Night’ who send you to sleep with their nice old fashioned BBC- privately educated delivery). I remember Harrison Birtwistle remarked to us music students at the time ‘Classic FM just shits out music all day’. Not far off the mark- but if its got a good tune & you’re not in the mood for Stockhausen & The Darmstadt School at the end of the day- its perfect. But there’s only so much you can hear of Rachmaninov Second Piano concerto, Tchaikovsky’s Sleeping Beauty Waltz & Andrea Bocelli- Time to Say Goodbye to that one.
Harry B never minced his words, did he? 🙂
I love my KDFC classical music station. I keep my FM radio in the kitchen and always listen when driving for decades. Every Tuesday at 8 p.m. concerts of San Francisco symphony, Saturday morning-Met opera, weekday at 9 a.m.-Mozart music. All this make my days. I advise people to get FM radio. Many’re not aware of this treasures.
Those stations are all available streaming, too, everywhere.
The best Classical Music radio is in Germany.
America killed most of the serious ones back in the 90s.
It’s YouTube, except the audio is so terrible.
C I V I L I S A T I O N. IS. PRECIOUS
Agreed. Classical radio in the states, what’s left of it, especially in New York City, has been reduced to pitifully mindless background noise and sleep inducing commentary. The only good broadcasts remaining mostly come out of Europe.
That station is better at night, as are most classical.
There’s also some good ones in Turkey. Pretty sophisticated playlists.
If you happen to own, or have access to an “Apple Pro” ipad you will notice a real resonant difference to the quality of the Utube videos (-in case this is of help)
I can’t listen to Classic FM because I hate the adverts. Since the pandemic began I have listened everyday to radio 3. I love it. I didn’t understand why though they removed Ian Skelly from the morning slot. Some presenters are a bit annoying, but that is par for the course and a matter of individual preference.
Agree totally, the adverts can be particularly banal especially the ones for second hand cars. Irreverlant to most classical music fans.
Not surprised. I flee silly chatter on R3 and remote control to Classic, then Classic because of incessant use of a smarmy voice intoning ‘Smooth classics’, and ‘Relax’, or ‘wind down’. It never used to be this idiotic.
I gave up on classic fm years ago. I was getting so annoyed to being told to relax all the time. I switched to radio 3 and never looked back. Sean Rafferty bring the best presenter and interviewer I have heard.
Radio station WFMT in Chicago is well worth “tuning into” on the web:
The “Through the Night with Peter Van De Graaff” (Monday–Sunday, 12:00 am–6:00 am, Central U.S. time) is sublime.
And this Czech classical music station is pretty good, too. It’s also ad-free!
D-Dur love that excellent station really is:-)
Thanks for recommending this station. I might even pick up a little Czech on the way!
Yes, and so are the Minnesota stations. KUSC too can be good.
We listened to Classic fm for years but mainly on the weekends, with COVID this changed as I worked from home and first we had it on every day for hours. But soon we noticed that the same works were being played. So I have to agree that the playlist is too narrow and one gets fed up listening to the same over and over again.
I found as well that they dropped a lot of more in depth programmes over the years. And some of the information on the composers is incorrect which annoys me to say the least
One of the issues facing the radio stations is how to draw in more listeners. Too much seriousness in the approach might put off potential listeners while presenters who are too chatty will put off the serious music fans. You cant win on this one. The music choices have similar problems: too serious/heavy or too popular and repetitive. In spite of its faults Radio 3 still has huge appeal for me.
I have always doubted ClassicFm. They are a joke. For people who apparently ‘know’ classical music their professionalism is suspect. I have noted pronunciations of Marissa Robles which is not as written but Robless, Miriam Margoyles, as in gargoyles, Semiramide, pronounced Semi Ramide, which implies that, somewhere, there is a Detached Ramide. Three examples among many. I have often suspected sloppy organisation. So often one notices a piece of music, played in the morning which was played last thing on the previous evening as if the presenter had simply picked up last evening’s running order.
The same pieces of music are played over and over. It is a complete surprise that these pieces turn up at the top of the annual Easterfest of the top 300.
What’s the saying? ‘Get woke, go broke’! Say no more.
It’s the ghastly Hall of Fame that gets me. Who gives a monkeys? Probably the advertisers, but I often wonder how many voters email in? 100? No not that many surely. And then trying to boost the figures by employing household names isn’t working either. I think I’d better stop before I get the Grumpy Old Woman Award.
I only listen to Classic FM late at night while smoking a stogie before bedtime. That means it’s usually Bill Overton, whom I find pretty pleasant in his presentation. Don’t like the woman on Friday overnights much at all though.
I guess there’s only so many times you can listen to Ravel’s Bolero.
And long ago, one tuned in to R3 to listen to the programmes. Then, when Nicholas Kenyon became controller it switched to being presenter/celebrity led, which might just have been ok if most of them weren’t all such mediocrities.
Yes, Kenyon has an awful lot to answer for.
Classic FM suffers from to many repeats of the same pieces every week and sometimes daily. They seem to have decided on a very small play list of well known popular Classic music
Classic FM has lost listeners because they play far too many repeats. There’s a wealth of music out there and I’m heartily sick of The Planets etc. etc. Also the adverts are a pain but can’t do anything about that.
Used to be an ardent Radio 3 listener. Now, too many young presenters with a tenuous grasp of English. I now use Internet radio – much more satisfying (stations from USA to Australia)
Any particular suggestions, please?
Wfmt.com, for example. Not as good as it was, say, 10 years ago but still OK. A couple days ago they broadcast a complete Mahler 3 with Haitink and the CSO, all 1h 40m of it.
There’s an Android app called, appropriately, Classical Radio. Huge selection of stations from all over the world, available free at Google Play Store.
Classic FM problem is, yes, repeated annoying adverts, narrow selection (and not enough film scores either – according to them Morricone, John williams, and john barry only wrote 2 scores each!) – but the worst of all for me is their embarrassing breathtakingly left-wing anti-government brainwashing news. In 4 items, 3 would be relentlessly slagging off Boris and 4th would be a brief mention of Putin’s troops killing thousands. I think keir starmer’s office censors their news items. But it makes the channel almost unlistenable.
“..relentlessly slagging off Boris …”
Perhaps it might be worth listening after all.
Totally agree with the comments here. ClassicFM seems to have become a graveyard for retired TV presenters. I find John Humphreys utterly patronising and inane. I hate the advertising and the way they will only ever play one movement from any piece. Sadly ClassicFM has also joined the “woke” brigade as they have a programme showcasing only black composers presented by Chi Chi Nwonoku. Why not embrace all composers that don’t often get heard, from any and all backgrounds. ClassicFM has deteriorated since they were taken over by Global.
I agree with you -100 per cent!
I always listened to classic fm because it played classical music. Turn it on now and you can hear anything from the star wars theme to et. I love both these pieces of music but its not classical music imo. Also please get rid of your 9 am presenter. A. Armstrong.Talk about over exposed.
A. Armstrong is one of the most sanctimonious people I have ever heard.
They have severely declined. Movie title music! Computer game music? Really.
Classic FM has become a retirement home for former news presenters and anyone with a ‘name’ who can read an autocue – introducing the same old playlist again and again, punctuated by insightful comments about how ‘relaxing’ the music is or some mindless bit of gossip about a composer: “Brahms could be a bit grumpy”. The only show worth listening to was presented by David Mellor, who – although not a professional musician – is obviously a lifelong enthusiast who can compare different recordings of the same work with a good deal of knowledge and authority. But Mr Mellor is the exception to the normal bland output.
Particularly irksome is the ‘Classic FM Hall of Fame’ – a tedious annual ‘competition’ where listeners are meant to vote on which of the pieces in the same old playlist is their favourite this time. Why not write the names of these chunks of easy listening on cards, shuffle the deck and see which one ends up on top? It would be just as interesting. Alternatively they could start an annual competition for young composers to submit a new, short piece of orchestral music – thus giving listeners something new to listen to and to vote on, at the same time nurturing some new talent and expanding the repertoire. But ideas like this would take a bit of imagination. I reckon they would prefer to stay in their easy listening museum.
I agree with many of the comments and have said the same to Classic FM
They play the same pieces over and over again – often in one day , Dvorak 9th, The Lark Ascending, Bolero, Spiegel im Spiegel.
Come on lets get something new on air
There are millions of pieces and yet they ignore all but the few they have in their “CD box of the day’. How many hours of Hall of Fame and Smooth Classics does anyone need there are over 8 hours of the former each week and 35 hours of SMOOTH CLASSICS. They should rename themselves Smooth Classics FM – boring. What was wrong with the full works concert.
Surely someone can come up with a better variety of music. They obviously struggle to fill the 9 – 10 slot on Sunday evening and we get Revision hour – when most students are probably at a club, Chi Chis something or other, and for goodness sake Video Game Music. No serious classical music listener will enjoy this. Use the 3 hours (or an extension) to do an opera evening – not everyones taste but better than Video Music
They need to wipe the slate clean, find a brand new set of presenters who understand Classical Music and start again from scratch – why do we need a doctor presenting classical music?.
Some of the presenters know little about the subject even having the inability to pronounce names correctly
Dr means little. I am a doctor of philosophy but in chemistry! I think I could do a decent job of presenting as I did A-level music post retirement from my university lecturing post!
I used to listen to ClassicFM on Alexa and now it’s not available any longer! I am very disappointed!
I remember when Classic FM started in September 1992 and Rob Cowan was playing whole movements of Rattle’s new CBSO Mahler 7 recording on a Saturday mornings .
I think Classic FM are obviously greatly affected by streaming services. Radio 3 is more of a curated service, offering a bit more than easy listening background music. Good to see it is less affected and the audience has dropped very little.
And at least it’s still broadcasting the Proms, for all their numerous faults.
Today’s UK Daily Telegraph reports a large drop in subscribers for both Netflix and Amazon Prime and as I stated previously, this seems to be part of a wider pattern now that lockdown restrictions have eased.
Classic FM main problem the presenters . particularly the 09:00 show the voice rising and falling makes you feel seasick .the contrived jollity loves the sound of his own voice ,the worst presenter since Kelley !!
Luckily you do not live in South Africa….
But for FMR , Classic FM is our only option. I love it and enjoy this 1st world option.
Keep up the good work!
Same here. Find Classic FM a little more varied than FMR and both easy to listen to when not at home. I can imagine some presenters can be much at times but the music always wins.
Why bother with UK terrestrial classical radio? DAB has degraded and the stations are either pompous or rubbish. Through my stereo high fi system and 2 Roberts Internet radio portables I stream hi-res classical Internet radio stations from around Europe & the world.
Also I stream classical music cd’s from a hi res streaming service in France. My gear is all British: Cambridge Audio, Rega Brio, and B&W speakers. My cd collection is all on a sold state hard drive. I do not own a cd player or turntable. Sold them years ago.
Most radio stations per say have lost listeners. Mainly due to good old fashioned competition. Yes, the Internet and you tube will be in the mix. But, at least the stations are still considered important to their listeners to lake them relevant.
A little tip for you. If you go to ‘Akademia Filmu i Telewizji ‘, on you tube. You will here the talented youth of Poland in all their brilliance. Worth a serious look music wise for any musician, however talented.
Agree on Classic FM, but Radio Three presenters are real musicians who know their stuff. We just need their bosses to stop getting them to do the inane chatty stuff.
Colin Brown : you are rather stretching a pont there : the only R3 presenter that I can think of with any relevant qualification is Sarah Walker, who has a Doctorate in Music and is an accomplished pianist
Mr armstrong’s voice drives me mad and do they have to tell us it’s classic fm after every record it’s good if you suffer from dementia
Classic FM, boring and predictable.
Gotta say, my favorite classical music station is Symphony Hall from satcaster SiriusXM.
ClassicFM makes me appreciate Radio3 all the more. I welcome a little chumminess, and dry humour, but not too much gaming music.
Just have an André Rieu channel !
The reason Classic fm listening has dropped off is because most people these days prefer a loud noise. It isn’t that they really prefer a noise over music; it’s just that’s the current fashion. In earlier days the fashion was beauty, elegance and sublime sounds. Now it’s considered the “in thing” to desire a racket.
It’s important that Classic fm does not respond to this whim but continues to deliver proper music for those who love it.
Also, lunchtime listening is somewhat spoiled by the preference for those who ring in asking for “something”. I prefer the requests for a particular piece of music that has a relevance to the person rather than just “something”.
Also, remember that people listening want beautiful music. Keep waffle and adverts to a minimum.
Perhaps all the talking provides a worthwhile service to those who want the music but also need the sense of human contact. My preference is for music played with nothing in between. That service is not offered by the BBC
I turn off when John humpries comes on, that guy is too right wing for me
For me, the only on-air classical host that is truly worth listening to is Nimet Habachy on WQXR. She loves the music, is smart, and has a gorgeous soothing voice. She should have been named host for the Metropolitan Radio broadcasts instead of the two who got the job.
It always gets me when the announcer tells me to relax .
You haven’t been listening to WFMT Chicago: 98.7 FM; the best classical music station anywhere, and loved by millions, world wide.
Just like the declining numbers in Orchestral performances ( both audiences and folded organizations) they have done this to themselves. Many comments herein nail the reasons for the decline. Suffice to say most are right and speak to the overarching pretentiousness factor. Play the GD music please and cut the nonsense.
My local station has, at least since the beginning of the pandemic, been handing out the lowest grade of stuff on its airwaves. I don’t want to hear another Pachelbel Canon, Copland Fanfare for the Common Man, anything by Gershwin, and the pap coming from John Rutter and his ilk. All nice stuff but a steady diet? It’s why I stopped listening. And then I discovered many BETTER stations streaming on the Internet.
My station does an excellent job curating nighttime programming (midnight to 6am or so) with some really unusual choices of repertoire. I only wish they would trust their listeners more during the daytime.
This surprises me, very much. As a confirmed Radio 3 listener( now unhappy with it’s new presenters), I now much prefer Classic FM and its choice of music- especally in the case of John Brunning,s Drive programme.
Best music presenter is Alexa, Just ask for your preference or a selection and she plays with no patronising drivel. Only drawback is lack of information on what is playing if you request a broad selection instead of naming the piece.
Far too many adverts these days, news every hour, I have been listening since the begining, not any more….. music please. If I want talking, I can put the TV on.
These are hopefully positive true comments as agreed with other people I talk to. Too much advertising. Too much chat. Too little of the many wonderful vocal operatic arias by the many great past and present singers. E.g. Gobbi, Sutherland and my favourite Franco correlli. Too many vocal arias played as orchestral pieces, why? Too many same pieces played in one day, heard Spartacus by katchachurian 4 times the other day I expect onedin line has something to do with this. When the wonderful Jesse Norman died I only heard one song of hers over the week. We are pensioners and can’t afford Covent Garden any more but unless a change is made will be listening less and less I am afraid which is a shame.
I’ve listened to Classic FM since lockdown, mainly for company as I live alone, and also because I don’t much get on with the screeching cacophony that Radio 1 pump out. But having been ever so loyal to you, I now find myself jabbing the ‘off button’ with ever increasing frequency, and with even greater pressure. At least my lunges for the radio are sharpening up my reflexes. Come on Global, you’re losing your loyal Classic FM audience!
So please please stop playing the same pieces over and over again – often two or three times in one day. I’ve sadly developed a chronic aversion to a few of my former favourites pieces as there are only so many times anybody can listen to them in one’s lifetime, and thanks to “relaxing, soothing, smooth classics on Classic FM,” I’ve now more than exhausted my quota.
So amongst many others of your blessed ‘top picks’, please please please, I beg you, give Dvořák’s 9th, Gershwin’s Rapsody in Blue, Puccini’s ‘O mio babbino caro,’ anything at all from Bizet’s ‘Carmen’, and the hugely overplayed ‘Nessun Dorma’ a rest!! Add to those Ravel’s eternally tediously unravelling crescendo, the ‘Flower Duet’ from Lakmé, by British Airways and Delibes and everything else that has already been ruined by fruit-‘n-nut-cake advertising jingles. Oh, and I’m sure that I’m not alone in wishing that someone would smash every single ‘Spiegel im Spiegel’ to smithereens with a claw hammer. And no, I’m not a violent person.
As for poor Cristóbal de Morales, would you kindly stop auto-spinning him in his grave? Enough!! Why oh why do Classic FM insist on playing his beautiful ‘Parce mihi, Domine’
but ONLY a version overlayed by Garbarek’s obnoxious and intrusive saxophone? Have Classic FM ever played it as Morales intended? Nope. Would Classic FM like to play my own delightfully stirring version of Chopin’s ‘Raindrop Prelude’ accompanied by my sixteen year old son on his kettledrums? Or the little known recording of Grieg’s piano concerto performed by Rubinstein, with ‘Toots’ Thielemans on the mouth organ and Carmen Miranda wiggling her hops and shaking her maracas? Would the National Gallery contemplate adding a Waitrose delivery van and a couple of wind turbines to Constable’s ‘Haywain’ or a flotilla of Type 23 frigates to accompany ‘The Fighting Temeraire’ to the breakers yard, so as to update and make it more relevant? I’m certain that poor Morales wouldn’t have approved of a jazz saxophonist in a tartan cloth cap blasting his lovely renaissance choral antiphon into oblivion. Besides, ‘Parce, mihi Domine’ means ‘Spare me, Lord.’ Quite. Please play it as intended. I’m asking really nicely.
And I regret to say that the moment I detect that Classic FM are surreptitiously hovering on the verge of playing Vaughan William’s ‘The Lift Ascending’ for the eight time in one day, I instantly develop an irresistible urge to smash my radio to bits, so that it joins the shattered and pulverised fragments of the countless spiegels im spiegels that have exploded all over my living room carpet, leaving a crunchy frosting that resembles the snow on the Matterhorn in late March.
Come on Classic FM: get a grip, because not only are you losing your audience, but you’re also driving many of your listeners insane, and that you really shouldn’t be inflicting grievous bodily harm on us. So please, can you make a huge effort: donate your collection of hackneyed CDs to charity and get something new on air! I’m not suggesting you should emulate Radio 3 or Vatican Radio, or bombard us with minimalist musical essays by Philip Glass or Steve Reich. Just change your tunes – there’s a vast repertoire to choose from.
And finally, don’t start me on the obnoxious adverts, which are seemingly specifically designed to irritate as many of your audience as possible. Well Im sorry, I’ve started now so I’ll finish my rant. Jee: have you not realised how inhumane it is to subject us to that whining, woman attempting to sell us Vodafones in her uniquely irritating sing-song voice? Or some maloderous Viking who sounds as though he comes from the Hall of the Mountain King trying to entice your listeners (aged over eighty) onto some equally geriatric converted ice breaker, in order to take a ghastly sounding Saga trip up a dangerous fjord to gaze upon the Northern Lights whilst being frozen to death, prior to being committed to the icy deep? Unlimited flasks of hot sugary tea included, and as many digestive biscuits as one can eat; plus a wonderful free gift of an embroidered hot water bottle cosy and a souvenir ‘Saga One Way Cruises’ seasick tablet container. Oh, and as for the ear-damaging, brain-frying stomach churning Motorwaywayway adverts about selling cars by means of something astoundingly and staggeringly unbelievable called a CAR AUCTION, it’s not surprising that your audience numbers are plummeting. Probably never to return.
“Saturday night at the moives” helped kill it. A load of incidental music isn’t what we want to listen to on a long drive home from a day out and the guy’s voice, LOL