One free with every Yamaha

One free with every Yamaha

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norman lebrecht

September 30, 2021

Or so the ad campaign suggests.

Comments

  • Terence says:

    Shoes on the piano top!

    Tsk tsk.

  • Springbeg says:

    Depressing, quite simply depressing.

  • Tiredofitall says:

    Slow day. Looks like an ad from the ’50s.

  • BRUCEB says:

    Considering the way sexy young things of both sexes are used in advertising of all kinds, they must be giving away an awful lot of them.

  • Rowan.ml says:

    Not even for free, thank you.

  • Bloom says:

    I pity the piano.

  • john humphreys says:

    Aha, a Yamaha. Don’t recognise the ornament on top.

  • Gareth says:

    She looks high in calorific value, to be fair – but I’m not sure how she expects to be taken seriously

  • Frank says:

    Oh, come on. What would you rather, Barenboim sat on the lid?

  • Edison Chandler III says:

    Message for Khatia Buniatishvili and her manager:

    It has been made repeatedly clear that the angle of communication for Ms. Buniatishvili is based less on musical ability and more on physical appearance, with no limit to its vulgarity. By focussing so heavily on this dimension, you are going down a dangerous path for a musical career.

    There is nothing wrong with highlighting physical attributes, but when they are repeatedly presented as the main “sales argument” the “career” and the attention and branding generated by using that angle will ONLY last as long as the physical attributes last. Ms. Buniatishvili is now 34 years old. It is highly unlikely that she will be in the form and shape to pose like this in 4 or 5 years. Since she has built her “musical” image/career on her physical image, it is only logical that when that physical image is no longer present, the musical image/career will disappear with it.

    Good management along with an intelligent artist can master the balance in the “branding”, the delicate balance between selling the artist/musician and subtly highlighting that with an erotic/sexual dimension, if it exists. Believing that by repeatedly and nearly exclusively presenting Khatia Buniatishvili as a “sex bomb” that will create a career is extremely naive and short-sighted, as the career will end when the curves are no longer quite so curvy and when she looks like a woman in her 40’s! So, based on that, I would give her career no more than 4 or 5 years, maximum.

    • 4 or 5 years?

      That would be more than most aspirants.

    • Patrick Gillot says:

      How are playing the piano or any other instruments Edison Chandler. Strange I never heard of you…

    • Robbo says:

      For God’s sake Chandler III, get a life. You’re a boring fart who has no idea of the tremendous good Khatia and other women like her have done to drag classical music out of its Victorian corsets and shown our younger generations that the music she plays is very much music for today. And no one can deny she’s a darn fine musician.

      • Sidelius says:

        The outfit is actually fairly modest by today’s standards. If you looked like her, you probably would not be hiding under a blanket either. It does not reduce our ability to appreciate her playing. Thirty years from now, she will probably still sound as good, and just be, yes, an older but still lovely woman. Anything wrong with that?

  • justin says:

    Yamaha? I hardly know ha’.

  • Brettermeier says:

    I had to remove a woman from my piano (coincidentally a Yamaha!) once who thought it would be a good idea to pose naked on it. Mathematicians, so weird… 😀

    But she didn’t come with the piano.

  • Alasdair Munro says:

    Could she do a four hands performance with Astanova?

  • Mystic Chord says:

    Khatia B will be around for a *long* time. Those of us who attend her concerts go for the music would you believe and can actually cope with the sight of a beautiful woman in a dress without losing our marbles …

    And let’s not talk about a world-class pianist in the same breath as Astanova please …

  • BigSir says:

    What do people have against attractive women? What is the downside?

  • David K. Nelson says:

    And here I am stuck with this damn Baldwin.

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