Apple Music is ‘laughably bad’ at classical musicNews
A Bloomberg assessment of the recent Apple takeover and shutdown of Primpehonic comes up with these conclusions:
Why would the world’s largest company be interested in a closely held startup with a relatively small user base, a few dozen employees and no startling technological innovation to boast of?
The answer: Primephonic understood the future. Apple has realized that streaming services will succeed or fail depending on whether they master the four things the tiny company, along with its classical-music peers such as Idagio, have figured out: metadata, discovery, curation and quality….
Right now Apple Music, like most music-streaming services, is laughably bad at providing metadata beyond the most basic track information….
Primephonic didn’t just get algorithmic recommendations right, it had actual experts curating playlists – famous violinists picking their favorite violin-focused recordings, for example.
Read on here.