Orchestra turns to drink

Orchestra turns to drink


norman lebrecht

November 22, 2020

The Philharmonia, lying low in Covid waters, has sold its name to a brand of gin.


I never had them down as a G&T orchestra.

More vodka and lime, with baton Finnish. Gin is more a Concertgebouw tipple (with advocaat?).

What does the Berlin Phil drink?


  • Allen says:

    “I never had them down as a G&T orchestra.”

    Depends on which section you have in mind, surely? Brass sections tend to be more beer than G&T.

    A certain other orchestra clearly missed a marketing opportunity in the 1970s.

  • Greg Bottini says:

    The Berlin Phil drinks the tears of anti-Brexiters.

  • JJC says:

    Sounds good. Where can I get some?

  • Augustine says:

    Covid waters would be an excellent brand name for gin.

  • Larry says:

    Many years ago — early ’80s, I think — the San Francisco Symphony had its own “brand” of wine.

  • drummerman says:

    Perhaps the Milwaukee Symphony can have its own beer?

  • Terence says:

    Setting up the”Philharmonia Hedge Fund” could be more profitable.

    Musicians have the discipline to trade if they work as a group.

    (I know at least one is a qualified doctor and I’m sure there are other skills in the orchestra.)

  • David Fox says:

    When they improve the product in a few months, it will no doubt be labeled “New Philharmonia”.

  • Mike C says:

    I seem to remember that back in the seventies, on more than one occasion the LSO brass section managed to get to a pub near Knightsbridge tube station before any members of the audience.

  • William says:

    The OAE had its very own cocktail back in the day…