Texas opera houses circle around the waggonmain
The five Texas opera houses are facing Covid from a single waggon. Press release:
October 1, 2020 – Houston Grand Opera (HGO), Austin Opera (AO), The Dallas Opera (TDO), Fort Worth Opera (FWO), and OPERA San Antonio (OSA) are pleased to announce the creation of the Texas Opera Alliance (TOA), a new partnership of the five companies, designed to advance and protect the future of the art form in Texas. Facing the same challenges the COVID-19 pandemic has presented for performing arts organizations across the globe, the five companies have identified this opportunity to give Texans more access to opera through a strategic alliance. The mission of the Texas Opera Alliance is to advance and diversify the operatic art form through innovative production partnerships, audience-building initiatives, and collaborative investments in new works, ensuring that opera continues to thrive in the Lone Star State.
In its first year, in addition to each organization implementing its own unique promotional initiatives, TOA will cross promote digital content and programming while creating unique touchpoints with audience members from all five organizations. In addition to streaming video content, TOA will provide member companies access to an array of publications and online resources, webinars, and supplementary programming. Through this cross promotion, the organizations’ digital content will have a larger reach.