The Met’s general manager tells the FT its free live streams have boosted its Covid-era fundraising by $60 million.
“We are delighted at the cultural enrichment the Met has been able to provide,” says Gelb. “How to put a value on that investment? This is not the way I would have wanted to find out, but it has demonstrated the power of the Met’s catalogue, and our strategy has expanded the number and value of donations. We have added close to 30,000 donors and received $3m directly from the At-Home Gala [streamed live in April], half from small contributions, half in the form of large amounts from existing donors.”
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