France now has a Minister for Attractiveness

France now has a Minister for Attractiveness


norman lebrecht

July 10, 2020

The former culture minister Franck Riester, 46, has a new job.

His title is Ministre délégué auprès du ministre de l’Europe et des Affaires étrangères, chargé du Commerce extérieur et de l’Attractivité.

He is attached to the Foreign Ministry as the official in charge of external commerce and attractiveness.


Nice smile.


  • Gustavo says:

    To attract the UK back into the EU?

  • He was not popular at all for the artists and too discret. The new minister Bachelot is famous as a big opera fan.

    • CJ says:

      Indeed, Roselyne Bachelot loves opera but she is a great fan of culture in general.
      Her nomination is good news for the reconstruction of the cathedral Notre-Dame de Paris, her influence (and that of the chief architect) has already helped to avoid a glass spire or a roof garden/terrace open to the public!
      When she was the health minister during the H1N1 flu crisis some years ago, she was clever enough to order plenty of masks and vaccinations, for which she was heavily criticised at the time.
      Now, she has been fully rehabilitated!

  • The View from America says:

    How very French.

    • Day Radebaugh says:

      As De Gaulle said, “How can anyone govern a nation that has two hundred and forty-six different kinds of cheese?”

  • Adrienne says:

    It means ‘attracting investment’.

  • Alexander Koster says:

    And why not? I’m all for an increase in general attractiveness

  • steven holloway says:

    So, similar to La Strategie d’ attractivite des Etudiants (or pour les etudiants etranger). Better French and less snideness make for a more attractive post, though mayhap less clicky. Diferrent intentions, but still a contrast with England’s policy of chucking out circa 40% of NHS staff and rather more care home staff. Or the U.S. trying to chuck out… etc.

    • Allen says:

      “England’s policy of chucking out circa 40% of NHS staff”


      • Sue Sonata Form says:

        Didn’t you know? There’s a great big money tree outside 10 Downing Street and you just go and harvest cash from it every day and give it to, well, EVERYBODY.

        And you don’t have to repay/regrow it either…!:-)
        And you’re not devaluing the buying power of the currency itself by doing that. Or anything.

      • steven holloway says:

        You haven’t been keeping up with Priti Patel’s plans for staff who are on visas, have you? You may recall that she so kindly extended their visas until October to “help them”. There are no Government plans to help them after October. And now try some research yourself, and find out what percentage of NHS doctors, nurses, cleaners, et. al, are affected by this, and then ponder what would have happened had they not stayed on the front lines. Finally, mull the utter impertinence and hypocrisy of Patel in saying that the HO is helping them. Some may think it is opposite, and by quite a few country miles. After that, you may need a tissue restorer at the Drones Club.

  • Don Ciccio says:

    “Ministre délégué auprès du ministre de l’Europe et des Affaires étrangères, chargé du Commerce extérieur et de l’Attractivité.”

    When you talk a lot and have nothing to say, you say it in French.

    • Peter San Diego says:

      “Assistant minister in the Ministry of European and Foreign Affairs, responsible for foreign commerce and attracting investment.”

      A perfectly reasonable function and title, it seems to me.

  • Sue Sonata Form says:

    The Big Cheese.