Hamburg hall secures more funding

This morning’s press release is not vulgar enough to mention numbers:

The Swiss private bank Julius Baer, a Principal Sponsor of the Elbphilharmonie Hamburg since 1 January 2018, has extended its sponsoring partnership with the Elbphilharmonie for another three years. The new agreement will start on 1 January 2021.

 

 

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  • Anyone who now dares to cough during a performance will be ejected by PPE-donned ushers who will summarily throw the concert-goer 37+ meters into the Elbe from the viewing deck.

    • There is a special door for such purposes in the foyer, with the sign ‘Abstürz verboten!’, which opens directly to the open air and the Elbe beneath. It has already served a couple of times after Klangkunst performances when listeners took the aural experience too much to heart.

  • Its very smart decision for both party’s

    great return of investments for the Julius Baer Banc
    PR & Publicity
    Bravo well done!

    Rolex Sponsor
    Vienna Philharmonic Orchestra
    4.500.000,-€ á year …
    practically pay off salaries of musicians VPO…
    Deutsche Bank Berlin Philharmonic yearly 5.000.000,-€

    Banc Management can invite any body also from top politicians .. to special reception after concerts and made contact‘s..
    smart!

  • A generous sponsor gives money to the arts in the time of need, and all the first comments have to add is snark instead of praise.

    • True…. it is a great gesture which should be an example for other wealthy parties. It seems to me that there should be enough funds with private people in Europe to be able to keep the arts afloat, together with responsible governments, even during a longer period of – say – a year or two. That would not be a matter of charity or of love for the arts, but of identity. The arts express who we are and who we want to be, a signal to future generations. Of course, most of the arts we want to be protected are old and from the past – THAT is what we want to be. The irony is that our best is what we have inherited.

    • We know they value it at least at the amount they were prepared to pay the Elbphilharmonie for the sponsorship (e.g. at least several million euro per year).

      • Julius Baer’s other sponsorships include the Verbier Festival, the Zaryadye Moscow Concert Hall, and Andermatt Music’s “Young Artist Concert Programme.”

        And it should be noted that the private bank expanded its global footprint by opening a new office in Hamburg in 2005, then in Verbier and Moscow, both in 2008. It also has branch offices in Lucerne and Lugano, both of which are a short drive to Andermatt.

        The aim of the sponsorship, undoubtedly, is to strengthen the private bank’s position in its key markets while increasing closeness with its clients, many of whom also happen to be patrons of these cultural institutions.

        It’s a great strategy that can be a win-win for both the sponsor and sponsee. I call it “doing well by doing good”, and I only with more are following JB’s example.

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