It’s been a while since we last assessed the press departments of opera houses, festivals, concert halls and music institutions. The first list was 2014, the second 2017, so we are definitely due one for 2020.
What’s changed in 3 years?
Total turnabout at the NY Phil with proactive new team.
The Dutch … still Dutch.
Bayreuth…. still worst.
Since all of these institutions are sustained by state funding and private donations, there is a legitimate public concern in encouraging them to improve their public communications. Where should we begin?
Here’s the 2020 list of the world’s worst music PR departments:
The PR chief died, poor chap. He was just doing his job, saying nothing at all to anyone.
2 The Met
The PR chief quit. No change. The Met still only ever talks to the NY Times and selected other eunuchs.
3 Carnegie Hall
They’ve just noticed that the world biggest classical news site is not on their press list.
4 Concertgebouw (concert hall and orchestra)
They actually believe their own press releases.
5 Verbier Festival
No information is good information. Their view, and ours.
6 Sony Classical
No release is good release. The best review copy is the one that doesn’t get sent.
7 Luxembourg Philharmonic
Most expensive brochures, least informative content.
8 Paris Opéra, Philharmonie, Paris orchestras
Collectively en grève all year round
9 London’s South Bank Centre
Classical music? Do we still do that?
10 Every Italian opera house (except La Scala)
L’ufficio è senza pilota. Per favore lascia un messaggio
Just missed the cut: Covent Garden, Halle Orchestra, Semper Oper Dresden.
We won’t even mention English National Opera, which now restricts critics to one ticket, while allocating two to their editors.
Tomorrow: the world’s best PR departments