Why strip Mahler naked?

Have record labels only one marketing thought in mind these days?

 

What on earth is the relevance of male Aphrodite to Mahler songs?

share this

Share on facebook
Share on twitter
Share on linkedin
Share on google
  • …and it worked because all of your readers have now seen it 🙂 Everybody has marketing in mind. Including this site with its headlines.. Nothing wrong with it. Keeps the business alive and the discussions going.

  • Indeed, it’s absurd. Maybe the designer wanted to express the vulnerability of Mahler’s music facing the infinity and loneliness of life. But one cannot translate such ideas literally in this way, it makes them immediately ridiculous and banal.

  • Male Aphrodite? Not really. The figure is part of ‘Another Place’, Antony Gormley’s sculpture on Crosby Beach near Liverpool, where 100 similar life-size figures stare out to sea along a three kilometre stretch of beach. Some of the figures are nearly a kilometre out to sea, sometimes visible, sometimes submerged by the tide. According to Gormley, the work harnesses the ebb and flow of the tide to explore man’s relationship with nature, ‘testing time and tide, stillness and movement… It is no hero, no ideal…. just a middle-aged man trying to remain standing and trying to breathe’. Seems rather relevant to Mahler’s songs, I suggest.

  • They got your attention didn’t they? You can say it’s very good clickbait, like this post. Mission accomplished. Maybe they can sell 1 more copy from the 50 that’s pressed.

  • Isn’t that one of the Anthony Gormley statues near Southport?

    From the visitsouthport website….

    “According to Antony Gormley, Another Place harnesses the ebb and flow of the tide to explore man’s relationship with nature.

    He explains: The seaside is a good place to do this. Here time is tested by tide, architecture by the elements and the prevalence of sky seems to question the earth’s substance. In this work human life is tested against planetary time. This sculpture exposes to light and time the nakedness of a particular and peculiar body. It is no hero, no ideal, just the industrially reproduced body of a middle-aged man trying to remain standing and trying to breathe, facing a horizon busy with ships moving materials and manufactured things around the planet.”

    I think we can legitimately disagree about how Mahlerian these concerns are (I’d argue very), but I don’t see the vaguest hint of male Aphrodite, whatever that means.

  • If the person in the picture turned around, you would see that the connection between the photo and the CD is the organ.

  • But is it really using nudity to sell the disc? After all, isn’t that one of the various figures from Antony Gormley’s “Another Place” on Crosby Beach, in which case the allusion to memory and mortality seems entirely in keeping with the Mahler lieder…

  • I’m not suggesting the cover is a good one, but I can imagine it as an allusion to “Ich bin der Welt abhanden gekommen”: utter isolation from society and nakedness in the immensity of existence. I very much doubt that marketing sexuality is at all the objective.

    I wonder why an organ transcription was thought necessary for these works…

  • I actually like the idea of organ transcriptions of orchestral songs. I used to play for a Russian soprano who preferred to give aria recitals with organ rather than piano because it felt more like singing with orchestra to her.

    But the album art sucks.

  • A number of Mahler-related posts recently, but no words from our resident (and a true) Mahler expert, Barry Guerrero.
    Where are you, Barry?

  • >