Orchestra quotes bad reviews to sell seats

We can’t quite see the point of the Orchestra of the Age of Enlightenment’s new promo video.

But two of the negative comments it presents are from Slipped Disc, so it can’t be all bad.

 

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  • We can even guess which particular SD regulars have been cited here.. Let’;s hope they keep away from live music events in future

  • Neither can audiences, apparently. I made it less than 1000 PAX for their lack-lustre Elijah at the RFH on Thursday night. Doesn’t half beg the question, really…

  • Right out of Slonimsky’s Lexicon-and they don’t include bad reviews of the OAE which would have been much more fun, if counter productive.

  • Delightful. And, by the way, Dennis Brain was able to make a hosepipe with a funnel stuck in it sound pretty damn good at the first Hoffnung Festival.

    • Although true, that has got nothing to do with the OAE, I’m glad to say! Dennis Brain was a genius; are there any ‘geniuses’ in the OAE? I think not. As for their ‘lack-lustre’ Elijah: please don’t blame only the ochestra for goodness’ sake! The buck stops with the whole team, in descending order: 1) Conductor 2) Soloists 3) Choir 4) Orchestra. OK?

  • The message I hear is, “Be bold, be daring. Share our journey and make up your own mind.” Brilliant! Made the OAE get my attention from the get-go and stand out in a field of predictable, sleep-inducing advertising around classical music.
    Reminds me of Apple’s great “Think different” campaign. That turned heads and established Apple as a maverick brand.
    Whoever signed off on OAE’s advertising strategy should be congratulated. I hope the orchestra’s management now has a plan for measuring its impact on ticket sales.

  • Another vote for the wildly off-topic mention of the Hoffnung Interplanetary Music Festival and Dennis Brain. Remember “Functional Analysis of Bruno-Heinz JaJa’s Punkt-Kontrapunkt” and “Metamorphosis on a Bedtime Tune, Bon Vita”?

  • The could be attracting attention. Which is probably why they landed in this blog in the first place.

    In a better world, the OAE shouldn’t need that advertising nonsense: it’s wonderful and thought provoking work should speak for itself. I cherish some of they recordings I own and memories of a wonderful concert of their I attended years ago

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