Flute sales are up 30% thanks to Lizzo

Flute sales are up 30% thanks to Lizzo


norman lebrecht

October 18, 2019

The effervescent rapper known as Lizzo – real name Melissa Viviane Jefferson and classically trained – is having a dramatic impact on flute sales in the US.

North America’s largest flute store reports a sales spike of 30 percent, largely thanks to the Lizzo effect.

Read all about it here.



  • Doug says:

    Sales are up by 30%, but now the number of broken flutes in the landfill are up by 50%

  • Flute groupie says:

    She’s talented and beautiful, has to be said xxx

  • Nice Try says:

    To say nothing of cheeseburger sales…

  • JPAULO says:

    That’s great !!! If only she could actually play the flute. I do not begrudge her the pop success but if that flute playing is driving up flute sales…..sad indeed !!!!!

    • Bruce says:

      Granted, she doesn’t play at a professional/soloist level (news flash: that’s not her job!), but she does play like she had a good teacher who made her practice. And she sounds like she still practices.

  • Pianofortissimo says:

    What are people doing with all those flutes?