In depressed Ohio, an orchestra delivers boommain
From the Cleveland Orchestra:
The Cleveland Orchestra recently commissioned a study by research firm Kleinhenz & Associates and Case Western Reserve University to examine its economic and social impact on the local and regional areas the ensemble calls home. Driven by a commitment to enrich lives by creating extraordinary musical experiences at the highest level, The Cleveland Orchestra continues to foster a culture of excellence, integrity, and artistic innovation. The economic study, conducted during the Orchestra’s Fiscal Year 2017-18 Centennial Season, analyzes the financial influence this renowned institution has on Northeast Ohio. Focusing on a variety of factors, including performances held at Severance Hall and summer concerts at Blossom Music Center — both classical programming by the Orchestra and rock shows presented by Live Nation — the study concludes that The Cleveland Orchestra is responsible for generating $135.4 million of annual sales across Northeast Ohio’s seven-county region.
In addition, activities at Severance Hall and Blossom Music Center supported by The Cleveland Orchestra created 1,292 jobs that are directly accountable for $60.8 million of annual payroll income. Not surprisingly, the study determined that the Orchestra remains an integral thread woven through the very fabric of this community, and the economic areas most affected by its influence are performing arts, dining and restaurants, hotel, and travel.