Streaming is the fastest-growing part of a shrinking classical market.
But what does it mean? And can we believe the numbers?
A disturbing analysis in the FT:
….there’s a crucial detail left out in all the talk of a streaming revival: how classical music has been left out in the cold, seemingly destined to gently recede further and further into relative irrelevancy.
A new report by Midia Research out Thursday, commissioned by IDAGIO — a classical music streaming service, no less — underlines some of the issues facing the music of Mozart and Mahler in the streaming age. In 2018, classical music recorded revenues grew just 2.1 per cent versus 15 per cent for the wider market. Overall it accounts for just 1.5 per cent of the global streaming market.
Canvassing the report, classical music’s issues seem to stem from two, intertwined forces: format and metadata….
Read on here.