BBC loses New Generation plotmain
The BBC has rolled out its next run of New Generation artists. They are:
Pianists Eric Lu and Alexander Gadjiev
Violist Timothy Ridout
Mezzo-soprano Ema Nikolovska
Violinist Johan Dalene
The Consone Quartet
Jazz guitarist Rob Luft
The the NGA scheme is designed to boost undiscovered new talent on Radio 3 broadcasts.
Two of these artists are international prizewinners – Eric Lu at Leeds and Johan Dalene last month at the Carl Nielsen.
They don’t need preferential exposure on the BBC. One is American, the other a Swede. They have been signed by agents and are launched on global careers. The BBC has lost sight of the core purpose of this scheme.