Decca nails billion-streaming Italian composer

The composer and pianist Ludovico Einaudi has given Decca Records worldwide distribution rights to his music.

Einaudi is said to clock up 1 million streams a day, 2 billion streams altogether.

That’s where the future of the music biz is located.


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      • The worst form of meaningless Muzak. One could play it backwards and it would sound no different. It says a great deal about public taste – not to mention Classic FM – that one is constantly subjected to such drivel.

        • No, it’s not drivel at all. More like musical diahorrea. Each to their own I suppose but surely he’s not to be taken seriously?

  • “That’s where the future of the music biz is located.” That is, of bad entertainment music, the ‘music for the millions’.

    “If it is art, it is not for all, and if it is for all, it is not art.”
    Arnold Schoenberg

    • ““If it is art, it is not for all, and if it is for all, it is not art.”
      Arnold Schoenberg”

      Let’s see, what matches this:

      Beethoven’s 5th: No art
      Zauberflöte: No art
      Content of my waste bin: Art

      I knew it! Today’s first object to auction is, ehm:

      “Cold” – A composition of several used tissues and ice cream wrappings.

      Bidding starts at 50.000,00€.

  • There’s some vaguely promising from from around the time of his studies with Berio. Thereafter, he sold-out.
    He’s nowhere on the level of people like Glass and Nyman who it might be tempting to lump him together with.

    Even within the subservient context of dance/film music his music is to be found wanting.

  • He has opened minds to piano playing and given students who are looking for something different and easier to play, such as a new age approach. On occasion my high school students desire a break from playing classical repertoire. Mr. Einaudi has provided a healthy outlet of expression for them, and kept them interested in their piano lessons.

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