Orchestras are now brands. They don’t take risksmain
Igor Toronyi-Lalic in the Guardian:
Many orchestras are now brands. Experimentation couldn’t be further from their minds. Fitting in, commissioning works that resemble previous ones by this or that respectable composer: these are the standards by which success is measured. And the more pedestrian the artistry, the more grand the claims often are about a work’s transformative powers. Music is no stranger to snake-oil.
Like banks, most orchestras are too big to fail: self-preservation trumps exploration….
Read on here.