London violin dealer stamps its name on Hong Kong festival
mainNow here’s a first:
J & A Beare is delighted to announce that with effect from January 2019 it will begin a new long-term collaboration with the Hong Kong International Chamber Music Festival. The partnership will see the name of the Festival change to the “Beare’s Premiere Music Festival”.
That is the incorrect photo- expert Charles Beare is no longer part of the firm, he established his own company.
I assume this is the Festival directed by Cho-Liang Lin
Yes this is Cho-Liang Lin’s Festival in Hong Kong, organized by Premiere Performances.
Something is unethical here….the festival selling out, including its name, for the use of this company to sell violins. Shame
I think that it is very common for sponsors to have naming rights for events if they sign a long term agreement. That is just a business reality and has nothing to do with ethics.
So, is this an artistic partnership or a financial one?
What does this company bring to the festival? Besides the use of violins for their own benefit and potential sale?