London violin dealer stamps its name on Hong Kong festival

Now here’s a first:


J & A Beare is delighted to announce that with effect from January 2019 it will begin a new long-term collaboration with the Hong Kong International Chamber Music Festival. The partnership will see the name of the Festival change to the “Beare’s Premiere Music Festival”.

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      • Something is unethical here….the festival selling out, including its name, for the use of this company to sell violins. Shame

        • I think that it is very common for sponsors to have naming rights for events if they sign a long term agreement. That is just a business reality and has nothing to do with ethics.

          • So, is this an artistic partnership or a financial one?
            What does this company bring to the festival? Besides the use of violins for their own benefit and potential sale?

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