English National Opera audience drops below 70%main
From the company’s financial statement for the year ending 31 July 2017:
Across the period ENO staged 112 performances (2016: 139) which attracted a total audience of 171,000 at 69% of capacity (2016: 237,000 attendees and 75% capacity) with performances of Tristan and Isolde, Lulu and The Winter’s Tale on BBCRadio 3 reaching
an estimated audience of over 535,0000.
ENO’s ambition to reach and develop a wider audience has led to date, to 47% of audiences being first time bookers at ENO. The audience development strategy was supported by affordable ticket pricing (with more than 56,000 tickets being made available at
£20 or less).
Spun whichever way you like, a drop below 70% is seriously bad performance. But put those 171,000 attenders in context:
Audiences for ENO reached 171,000 and in addition 90,000 saw Sunset Boulevard with Glen Close and 77,000 Carousel that were presented in association with Michael Grade and Michael Linnit.
In other words, the entire ENO opera season attracted the same number of people as attended just two musicals. Sunset at the Coliseum says it all.