DG takes Google, Volkswagen and China on a 120th year tourmain
The Yellow Label, founded by Emile Berliner in 1898, has rolled out plans for a birthday year involving data science, four wheels and an unprecedented Carmina Burana in the Forbidden City.
Google and VW are the main commercial partners for the year’s events. A new relationship with Long Yu and the Shanghai Symphony gives DG access to parts of China other labels cannot reach.
The year kicked off last night in Berlin with a Yellow Lounge in a nightclub featuring DG’s oldest artist – Menahem Pressler, 94 – and its youngest, Daniel Lazakovich, 16, in front of a completely breathless audience.