DG takes Google, Volkswagen and China on a 120th year tour

The Yellow Label, founded by Emile Berliner in 1898, has rolled out plans for a birthday year involving data science, four wheels and an unprecedented Carmina Burana in the Forbidden City.

Google and VW are the main commercial partners for the year’s events. A new relationship with Long Yu and the Shanghai Symphony gives DG access to parts of China other labels cannot reach.

The year kicked off last night in Berlin with a Yellow Lounge in a nightclub featuring DG’s oldest artist – Menahem Pressler, 94 – and its youngest, Daniel Lazakovich, 16, in front of a completely breathless audience.

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  • barry guerrero says:

    Perhaps DG could open a second Yellow Lounge in Vegas.

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