Biz news: Columbia are signing two artists a month

The classical wing of Columbia Artists, led by Doug Sheldon and Stefana Atlas, are showing intent by beefing up a somnolent roster.

They are about to announce the signing of German cellist Maximilian Hornung.

Two weeks ago, Atlas signed the Heidelberg music director Elias Grandy.

We hear there are more to come.

It’s hotting up out there.

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  • Isn’t it notoriously difficult these days to make money off recordings? I thought most of the money generated is now through live performance. I wonder how the artistic largesse pays off for them.

  • I think subscription services like BP Digital Concert Hall and Medici TV (just to name two) have seen off lots of purchasing of classical performances.

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