IMG get in on the Saudi culture splashoutmain
IMG Artists has signed a deal with Saudi Arabia’s General Entertainment Authority (GEA) to establish festivals and concerts as part of the kingdom’s Vision 2030 plan.
Ahmed Al Khateeb, GEA Chairman said in LA: ‘These industry-leading partners genuinely understand the intriguing new investment opportunities that Saudi Arabia offers in global entertainment. Their significant investment signals the appeal of Saudi Arabia’s easy enter-to-market policy and confidence in the Saudi 2030 Vision.’
We’ll assume they have done due diligence.