Philharmonia make a pitch for the LSO audience

Philharmonia make a pitch for the LSO audience


norman lebrecht

September 15, 2017

People leaving the Barbican last night after the opening Rattle LSO concert faced a row of freesheet hustlers trying to thrust the Philharmonia’s season programme into their hands.

This opportunistic gesture may backfire.

All the who’s who of British arts were at the Rattle concert.

They, like me, may have thought the Philharmonia pitch smacked of desperation.




  • Mathew Tucker says:

    Seems perfectly legit to me.

  • Elizabeth owen says:

    They have always done this as have others it’s just to publicise what they are doing not trying to take over the Barbican – daft!

    Glad everyone who was anyone was there – god help us!

  • Nik says:

    Norman this post is mean and churlish. I’d like to know how many people apart from you were offended by these leaflets.

  • Jonathan Dunsby says:

    What’s the problem here ? You have a large group of genuine music lovers leaving the place and most of them would be interested in the Phil’s news. So what harm it doing ?

  • Ungeheuer says:

    With online information readily available to all at our fingertips, the leaflets do smack of despair.

    • Will Duffay says:

      There’s too much online information available, and it’s passive. Putting a physical leaftlet in somebody’s hands sounds very enterprising and is probably very effective.

      • Halldor says:

        Exactly – anyone who’s worked in arts marketing will tell you that getting a piece of print into a potential customer’s hands is more effective than hoping they’ll stumble on your product online.

        • Thomasina says:

          Yes, even BPO sends us a catalog (very beautiful with a lot of pictures) of Digital Concert Hall by post ! If it’s not effective, why they send a paper catalog for the promotion of online concerts?

  • Halldor says:

    Well this arts professional thinks it sounds shrewd and resourceful. All strength to ’em.

  • Will says:

    Seems like totally normal procedure to me. If you’ve not noticed this happening before you’re not going to enough concerts!

  • Pedro says:

    This post is a shame. The Philharmonia is the better orchestra with the better conductor.

  • Anton Bruckner says:

    Allow me to start a conversation on the LSO and Rattle. Is it really such a great orchestra? I would consider the LPO and the Philarmonia and their respective music directors of higher artistic quality. In some respects a visit to the Barbican may be more interesting if the BBCSO is on the podium. Too mich empty hype with the LSO and Rattle.

  • Emil says:

    You mean people in London go to only ONE orchestra? What is this, the Premier League?

  • The View from America says:

    This isn’t a zero-sun game; it isn’t as if people would decide to attend LSO concerts OR Philharmonia ones, and never the twain shall meet.

    Speaking personally, I’d want to know absolutely everything being offered in town, so as to take advantage of as many musical events as possible.

    And yes, getting a printed brochure or broadsheet is far preferable to outputting an ink-jet copy at home. A whole lot better.

  • David Nice says:

    It’s a broad church; I hope London orchestras are more charitable about it. FWIW the Philharmonia has two young conductors on its books as guest principals, Jakub Hrusa and Santtu-Matias Rouvali, who would have made far more exciting choices at the head of LSO than the Big Name (Ticciati would have been a good gamble too). And I’d still be more excited by any concert which Esa-Pekka Salonen conducts than one from Rattle, for all his admirable programming.

    • Graeme Hall says:

      I so much agree! I like Rattle and the LSO is a fine orchestra, but the way the media go on about them you’d think no other conductor existed. Esa-Pekka is in a different league. (Plus a fine composer).

      • David Nice says:

        I heard a story from Scandinavians the other night that Esa-Pekka, Kaija Saariaho and Magnus Lindberg (some say Kari Kriikku) literally cast lots for who should be the composer who would become a conductor to represent their music, and EPS drew the short (or long!) straw. Yes, his music is alive.

  • Gaffney Feskoe says:

    I have always felt that The Philharmonia is the finest of the London orchestras. I have many of their recordings from Klemperer and von Karajan up through more recent CDs with Dohnanyi. All superb in my opinion.