John Berry’s Opera Ventures brings together individuals of high net worth to pay for opera productions that are staged outside established venues.
OV’s first hit was Greek at this year’s Edinburgh Festival.
John says: ‘When I was at ENO, we had £15m in fixed costs. Our charity runs on less than £100,000 a year, yet it’s capable of producing projects that cost £800,000-£1m, which in this environment is becoming impossible for many organisations.’
John’s logic is impeccable and it looks like he has a good starting list of donors.
But the really, truly, horribly rich will always put their money into bricks-and-mortar opera houses where they can invite their friends and play at being Onassis. The big beasts need not fear.