From Lyor Cohen, Youtube’s global head of music:
It’s not enough for YouTube to say that it’s paid over $1 billion to the industry from ads. We (the labels, publishers and YouTube) must shine a light on artist royalties, show them how much they make from ads compared to subscriptions by geography and see how high their revenue is in the U.S. and compared to other services.
For instance, critics complain YouTube isn’t paying enough money for ad-supported streams compared to Spotify or Pandora. I was one of them! Then I got here and looked at the numbers myself.
At over $3 per thousand streams in the U.S., YouTube is paying out more than other ad supported services.
Are you getting $3 per 1,000 clicks?