Biz buzz: Boutique agency snatches Chopin winner

Biz buzz: Boutique agency snatches Chopin winner


norman lebrecht

August 14, 2017

Seong-Jin Cho, winner of the 2015 Chopin Competition in Warsaw, has abruptly switched US agencies from factory agency Opus 3 to sole trader Charlotte Lee at Primo Artists.

No reason has been given – none ever is – but Cho is one of the more thoughtful artists on the piano stool and he won’t have taken the decision lightly.

Charlotte Lee looks after just five other artists: Itzhak Perlman, Joshua Bell and Nicola Benedetti; pianist Beatrice Rana and conductor Cristian Măcelaru.

Cho said: ‘I am very excited to join the roster of Primo Artists who represent many of the most distinguished artists in classical music. I’m really looking forward to working closely with Charlotte Lee and to our new collaboration!’


  • PianoFan211 says:

    What a good move for Seong-Jin! He should really be more recognized in North America, with talent like that.

    If I remember, Beatrice Rana was in a similar position a couple years ago and she has come so far since signing to Primo Artists. Hopefully the same thing happens to Mr. Cho!

  • Anon says:

    Go Charlotte! She works tirelessly on behalf of all of her artists and there is no doubt that Seong-Jin will have fantastic representation from here on.

  • Slight Supremacist says:

    Finally! A manager with good taste!