One of the most closely-contested finals of the competition was possibly the least watched.
For the duration of the competition, the BBC did nothing to generate public or media interest. There were no press features, little online discussion and nothing – or next-to-nothing – on the BBC’s own website.
Unlike past years, the winner, Catriona Morison, was not interviewed this morning on the flagship Radio 4 Today programme (at least according to its running order).
Nor does the Cardiff result appear this morning in print media or their associated websites. Why not? Because the BBC failed to promote a competition in which it appears to have lost interest. Either it skimped on the publicity budget, or its publicists fell down on the job.
The BBC has the largest publicity operation in UK media. It works tirelessly to promote the BBC’s output. This year, the publicity machine did nothing – presumably by order – to make the public aware that there was a tense and intriguing finale coming up in Cardiff. Why not? Was this BBC incompetence or, more likely, indifference?