The orchestra that makes United Airlines ‘flier-friendly’

The orchestra that makes United Airlines ‘flier-friendly’


norman lebrecht

April 13, 2017

We thought you might like to be reminded of a recent United ad campaign.

Who will they drag off next?

And which orchestra played on this video?

Now watch the updated parody version:


  • V.Lind says:

    All those instruments that would not otherwise be allowed on board…not much sense of irony at United.

    And as for the orchestra: not much solidarity with fellow travellers. I imagine they are just a pick-up band of impoverished freelancers who can’t afford to be selective.VV

    • Max Grimm says:

      I agree that a commercial like this, coming from United Airlines (or most airlines for that matter), smacks of irony.
      As for the orchestra, if I remember correctly, the musicians seen in the spot are mostly freelance/session and amateur musicians. The orchestra heard in the earlier versions of the spots, safety videos etc was I believe the New York Philharmonic, with the London Symphony Orchestra re-recording the piece for later/updated spots and videos.

  • Nick says:

    A guitarist’s unverified tale (contains strong language):

  • Brian says:

    My money is on : they start with a violist, to test the waters.

  • Eli Bensky says:

    United’ skiesare friendly. You just don’t want to be on the ground with them.

    So far they haven’t dragged anyone off in-flight.