The New York classical music station is to be led by Shannon Connelly, a digital music specialist with no apparent classical expertise. Here’s the announcement:
New York Public Radio, home of WQXR, WNYC Radio, and WNYC Studios, today announced that digital music executive and entrepreneur Shannon Connolly has been named Senior Vice President and General Manager, Music at New York Public Radio….
Connolly brings over two decades of digital music experience to the role, including product management, ad sales, and business development. As Senior Vice President, Music Strategy & Operations for the Viacom Music Group, she built and managed a cross-functional team responsible for growing digital reach and revenue for the world’s largest music channels (MTV, CMT), shows (Unplugged, Crossroads), and live events (Video Music Awards).
Most recently, Connolly founded her own company, The Yams, a chat-based recommendation service. She began her career as a consultant in the Media and Entertainment practice at Accenture.
“Classical music has been around for centuries, but new technologies present the possibility of making it relevant and accessible in exciting new ways,” said Connolly. “As a lifelong fan of classical and public radio, I’m thrilled to join the stellar team at WQXR and NYPR to bring this art form to new platforms and new audiences around the world.”