Italy says classical audiences are getting younger
mainA report in La Repubblica says that Italians are bucking the zimmer-frame trend.
Classical record sales are up 20 percent, Rome is staging classical raves, Naples sells opera tickets for 7 Euros to the under-30s, La Fenice is showing an 11% increase in under-40 online ticket buyers. Classical is looking sexy once again.
Read here.
I spotted about a 2.7% increase in twenty-somethings at Benjamin Grosvenor’s recital last Sunday. But about 2.7% of the oldsters stayed home, so there was no net gain.
However, a report from the Warwick Commission on the Future of Cultural Value shows that 58.5% of those 2.7% oldsters saved their pension money to to go another concert the next day, the remaining 41.5% got unwell after an oyster lunch at their old people’s home and postponed their concert attendance for a week.
I think the link might be wrong !
please provide the good link, further more for a so positive news !
http://www.repubblica.it/spettacoli/musica/2017/02/21/news/musica_classica_e_opera_boom_di_giovani_e_spettatori-158167206/