Arts Council’s Youtube channel is a flop

From Arts Professional:

Low subscriber rates, minimal commercial opportunities and barriers to entry for arts organisations have forced Arts Council England (ACE)’s £1.8m Youtube network for the arts to readjust as it enters its final year of funding.

Canvas will no longer require arts organisations signing up to the network to hand over their video rights, and has switched focus from commercialising videos to providing digital services and training.

More here.


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