The president-elect tweeted yesterday:
Jackie Evancho’s album sales have skyrocketed after announcing her Inauguration performance.
Er, until you look at the numbers.
Vanity Fair crunches the Nielsen stats: According to Nielsen numbers cited in Bilboard, Evancho’s Someday at Christmas sold 94 percent more albums in the chart week ending December 22 than it did the week prior. That is a larger increase than the average holiday album spike, which Billboard placed at 21 percent. But there’s another catch, the publication notes: in actual numbers, the spike was a mere 5,000 copies. When the number you’re starting at is small, it doesn’t take much to make a big percent increase.
An increase of 5,000 sales is not a skyrocket – even for an ‘opera’ singer.