At a time when UK orchestras face the loss of their valuable European markets, Graham Sheffield of the British Council questions the value of turning up, giving a concert and moving on.
The model needs to change, says Graham:
Who now wants a touring orchestra that’s just going to turn up, play, and go? Not many! So, if you are running an orchestra with shrinking public subsidy and are looking to tour, look around you, take account of the best practice from across the world including the UK, and mark your score with an accelerando. The tempo is increasing and the great conductor in the skies won’t hang around for you!
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