We’ve just seen the Nielsen Soundscan sales ratings for last week and can pronounce, in full confidence, that fewer classical records were sold than at any time since records were kept.
For the first time, no release sold as many as 100 copies in the entire USA – that’s CD sales and downloads combined.
Of the enfeebled remainder, the top three consisted of two albums of monkish chant and one of Yo Yo Ma.
What will it take to turn this around?
(And before you think this marketing gimmick is a remedy – no, it has failed.)
This is what we need to bring back.