How not to sell your orchestramain
Message just in from the Concertgebouworkest PR, an infrequent communicant:
Attached you will find the press release about the fact that Unesco has granted patronage to RCO meets Europe.
What’s wrong with this?
1 It assumes that we know (or care) about RCO meets Europe.
2 It assumes we don’t know (or care) that Unesco is a discredited bureaucracy of no cultural merit.
3 It does nothing to persuade anyone of sound mind to open the attachment.
Must be time for another list of world’s worst classical PRs. Any new nominations?