Have you seen Google’s one-tone piano promo?

Have you seen Google’s one-tone piano promo?

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norman lebrecht

February 17, 2016

And how they made it?

google-teams-up-with-orchestras-to-target-classical

More here.

Comments

  • RODNEY GREENBERG says:

    Brilliant. He’s a virtuoso. Trust Google to devote all that effort and tax-avoided cash on a freak grand piano which he (or anyone else) can play without us ever knowing whether the fingers are hitting any wrong notes.

  • Alvaro says:

    And again, a technology company being 10,000,000,000,000 more creative than the halfwit frustrated musicians that run orchestras and arts organizations…….

    • Eddie Mars says:

      I am so pleased I have a different concept of creativity to yours.

      Google would approve of our differing ideas, I’m sure.

      • Richard Hallam says:

        Try and see through the ‘creativity’ and see the very clever, very subtle mass manipulation that the whole thing is really about.

        • Eddie Mars says:

          I looked for the very clever and subtle stuff, but it must have been hidden under the layers of witless desperation and conceptual bankruptcy….

  • Theodore McGuiver says:

    Are they really so bored? What an effing waste of time.

  • Richard Hallam says:

    All with the intent of getting us to buy their phones etc. Be together, not the same indeed. Or am I missing something.

  • Dave Fox says:

    It’s amazing what crap passes for deep philosophical thinking these days. These idiots actually think they’ve made some profound social statement. And, true to form for these sorts of things, they spend much more time telling us how they said it than they did saying it.

  • Dibble says:

    Now see someone who’s done something that’s actually interesting and inventive, and most likely with the tiniest fraction of the money Google have thew at their publicity stunt.
    https://vimeo.com/110633932

    • D says:

      Don’t give Google any ideas. They’ll either have him taxed, fined and imprisoned or all of the above, then proceed to rob him of his creation. it’s the way of the NWO elite.

    • Alvaro says:

      Very creative way – and probably, expensive – to put my dog to sleep. Or maybe take a cr… while reading the newspaper during a storm.

      To all of you, frustrated-former-musicians who “manage” arts organizations:

      “It aint what you dont know what gets you into trouble. Its what you know for sure that just aint so” M. Twain.

      OH, Look! Its time to go dress up in those Star Wars costumes again, hurry, hurry! Those kids arent going to brainwash themselves!

  • Robert says:

    They don’t need to promote Android. It’s the cheapest and that’s why people buy it.

  • Sixtus Beckmesser says:

    Very good pianist!

  • Will Duffay says:

    This is pointless, right? I’m happy for Ji to get the exposure, but the ad is trite and virtually meaningless.

  • stweart says:

    Never thought I’d say it , but I think I may prefer to “listen” to John Cage’s 4’33” after all.
    Another pointless con from people with nothing better to do.
    Isn’t there something USEFUL to which they could turn their brains and monies ?

  • Dave T says:

    Why modify a probably perfectly nice piano? Why not just electronically modify the pitches using something like autotune or some other technology that I’m sure the whizzes at Google could conger up?

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