From today’s jargon-laden advertisement for a director of marketing:
ENO is in the very early stages of a radical transformation and the new team will need to work seamlessly to deliver the business plan which will restore an iconic cultural asset to its rightful place in the national scene.
The Director of Marketing & Audience Engagement is responsible for profitable revenue generation for the company.
The role holder will develop and deliver a strategic marketing plan which identifies the target customers, specifies the requirements to delight them and finally, articulates the business case for doing so.
With an exec like that on board, who needs artists?