In an interview with soprano Angela Mitchell on Cleveland’s WCLV, the Met’s general manager outlines the ways he’s confronting a different demographic of opera goers.
‘We have to replace an ageing subscribing audience,’ he says, ‘with new younger ticket buyers who don’t plan their time and entertainment many months in advance. It’s somewhat more nerve-racking but we are thankfully selling more single tickets than we have in the past.’
He adds: ‘It’s a question of keeping the institution artistically vital to make opera appealing so that when we get people in the door they respond.’
Part of his strategy is to engage with hipster talent. He singles out the designer Es Devlin ‘somebody who not only works on the stages of leading opera houses but also is designing sets for Beyoncé and Kanye West.’
Hear the full 10-minute interview here.