What has changed at English National Opera? The languagemain
A message from new chief executive Cressida Pollock on ‘some of the exciting changes that are happening at ENO’:
You will notice a few changes in the way that our brand looks and feels.
We have been looking at how we express the ENO brand, whether through the way that we look and the way that we write and speak, and also through our culture and the way we behave.
After some fantastic work by the team, and contributions from supporters, stakeholders and the public, we have gently updated our brand to reflect our renewed commitment to placing our audiences at the heart of everything we do.
You will see more of this in coming months – in the theatre, in our advertising and online. We hope you like these changes as we redouble our efforts to attract new audiences to opera, whilst taking care of our loyal patrons and customers.
Ms Pollock, 33, is a McKinsey’s management consultant who speaks and thinks jargon. No head of any other opera house on earth would talk of ‘expressing the brand’ or put ‘stakeholders’ before the paying public.
This unhappy new ENO puts image before art.