Exclusive: The concert that attracted 70% paying first-timersmain
Suspend your disbelief.
At the Halle Orchestra’s Priceless Classics concert on Sunday, all tickets sold within five hours and two in three of the audience had never set foot before in Bridgewater Hall.
Many were families with young children, drawn to a classical event by the promise of informality – and the option of paying what they thought the event was worth. We don’t have the revenue figures yet, but the concert broke the ice for a lot of Manchester people who would otherwise never think of attending the Halle.
Here’s how the Beethoven looked from a player-operated camera (starts at 0:45).