Millions tune in to the Tchaikovsky Competitionmain
Statistics for the first ten days, released exclusively to Slipped Disc, show considerable impact for medici.tv’s live streaming.
Over that period, there have been 3.5 million views across more than 160 countries.
On social media, there have been 420,00 actions and 160,000 additional video views.
All this, without a single controversy or headline-grabbing event.
Let’s see what happens next.
UPDATE: 6 million views up to 29 June, and rising.