Glenn Gould is named as Apple’s executive role model

It may come as a surprise to find an pill-popping artist who worked at night and slept by day being employed as a teaching aid at Apple HQ, but it appears the late Steve Jobs was a devotee of the Goldberg Variations.

So Boston Review editor Joshua Cohen has been hired full time by Apple to lead three-hour seminars in Gould studies for prospective executives.

Read about it here.


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  • According to the biography written by Walter Isaacson he listened to both but in his last days he liked the 80’s recording because “you can hear this is a man that has gone through a lot”.

  • “Think Different” was their motto. I wonder if Tim Cook will receive the Glenn Gould prize next time around…..

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