Agency deal: London firm hooks up with China management

Agency deal: London firm hooks up with China management


norman lebrecht

April 17, 2015

Ex-IMG and ex-Universal execs have tied the knot. Press release below, beneath one of Cros‘s new artists.

priscilla ahn


International Classical Artists are delighted to announce a new exclusive partnership with Cros Music, the Chinese music management company based in Taipei and Beijing. Cros Music was formed in 2014 by Janis Chang, who has formerly held senior executive positions with Universal Music in Asia, as well as Warner Music in China and Taiwan.  ICA will work exclusively with Cros Music to develop classical music management touring into the Greater China region (China, Taiwan, Hong Kong, Macau).  ICA and Cros Music will present the world’s best classical artists and orchestras to the Chinese market. Cros Music will also be handling sponsorship and endorsement deals, and advising on promoting our artists’ performances in China through digital platforms.

New Co-Chairman Ian Smallbone will partner Stephen Wright in managing the ICA side of the partnership.  Ian has extensive experience of event management and orchestra touring in Greater China and Asia from his years as a director of IMG Artists, and his knowledge of the area will be invaluable.