The Deutsche Bank has renewed its munificent sponsorship of the flagship orchestra until 2020, reinvesting in education projects and the Digital Concert Hall. The bank has been a lead partner of the Berlin Philharmonic since just before the world changed, in 1989. No money is specified in the press release (below). This is all about art and social progress. Simon Rattle said: ‘Nice bank, thank you very much’.
Deutsche Bank and the Berliner Philharmoniker have extended their cooperation agreement for
another five years and will continue their partnership until 2020.
Jürgen Fitschen, Co-Chief Executive Officer of the Management Board of Deutsche Bank: “We are
proud to be a partner of the Berliner Philharmoniker for more than a quarter of a century now and
thrilled to continue actively supporting this first-rate orchestra in the years ahead. The exclusive and
long-standing bond shared by the orchestra and the bank is unique anywhere in the world. The
combination of discipline, skill and innovative strength make the Berliner Philharmoniker an ideal
partner for Deutsche Bank.”
Martin Hoffmann, General Manager of the Berliner Philharmoniker Foundation: “The Berliner
Philharmoniker are eagerly looking forward to another five years of partnership with Deutsche Bank.
Together, we have already achieved so much, including our education programme, the establishment of
the Digital Concert Hall and the latest addition, “Vocal Heroes” − the long-term choir programme in
various districts in Berlin. Thanks to the generous support of Deutsche Bank, we will be able to continue
along this path.”
Sir Simon Rattle, Chief Conductor of the Berliner Philharmoniker and Artistic Director of the
Philharmonie Berlin: “Music is not a luxury, but a basic human need. Thanks to Deutsche Bank, we
have been able for many years not only to make this claim, but also to help make it a reality. Without
the bank’s support, our education programme would not have been possible. We owe our thanks to
Deutsche Bank for another five years of support for our ideas!”
The extension of the partnership was announced on Friday at the Easter festival at the Festspielhaus
Baden-Baden, which was held for the third time. Deutsche Bank has been lending its support to the
Berliner Philharmoniker since 1989. Together, the two partners have initiated and implemented a
number of visionary projects.
One truly unique project in the world of classical music that was made possible by the bank began in
2009 and aims to make music more accessible across national and social boundaries: the Digital
Concert Hall. It allows music lovers around the world to view the concerts of the Berliner Philharmoniker
at any time over the internet in superb image and sound quality. Since its launch, more than 550,000
users have registered in the Digital Concert Hall.
The ability of music to transcend boundaries is also demonstrated by the Berliner Philharmoniker’s
education programme, which has introduced more than 37,000 children and young people to classical
music since 2002. Whether through dance, by singing or playing an instrument, every child is given the
opportunity to go on his or her own journey of musical discovery. Since autumn 2013, the “Vocal
Heroes” choir project has formed the focus of the education programme. Venues in three districts in
Berlin have been created for the purpose of bringing people together to sing and make music. The
project is especially designed for children who have not had any exposure to classical music.
As a reliable private patron, Deutsche Bank will accompany and support the Berliner Philharmoniker in
the years ahead as they go on tour through Germany and abroad, and at the opening concert in Berlin
of every new season.